After some recent algorithm updates by Google, SEO techniques does not work efficiently. These techniques should be the part of SEO campaign so SEOs which are updating themselves with latest changes are now shifting towards inbound marketing but many of them does not know where to start. They require monthly or weekly line of action. I conducted a research to find some plan but even couple of hours research I didn’t found any plan which satisfied my needs. So I decide to prepare a plan with best of my SEO experience and share with my readers. Here is monthly plan which further divided on weekly basis.
First two months are dedicated to research and planning for complete SEO campaign. This time makes a foundation for your work and save lots of time in future. During this month you are not perfuming any SEO related effort that improves the sites visibility it’s only a research phase.
Week 1: Keyword Research
Your campaign should start with extensive keyword research. Do in-depth keyword research and don’t forget to include the client because he is the only one who knows its business goals, target market and in-short complete market persona. You can demand base keywords list (generic ones) to give starting boost to your Keyword Research. After selecting the keywords you need a client approval for those keywords, there is a strong chances of wrong keyword selection (keyword which does not match with marketing persona). Once keywords are finalized group them into categories for maximum effectiveness.
Keyword Research Resources:
Week 2: Usability, Site Architecture analysis Onsite Changes and Recommendation
In second week you have to study the site condition. Start with website content and move to usability, internal linking structure, information architect etc. Prepare detail recommendation report for client to perform onsite changes that directly impact on either on user or search engines. Group them in high, Low or medium priorities.
Onsite SEO Resources:
Week 3: Traffic Analysis
Do a traffic analysis to find seasonal variation, check out referral sites. Drive the ROI matrices with the data and forward it to client. Keep in mind this will be helpful for you to display your progress during the future work.
Traffic Analysis Resources:
Note: This will move to week 18 if site is new.
Week 4: Competitor Analysis
Piggybacking is the easiest way to save time and money. In fourth week of your SEO campaign conduct a comprehensive competitor analysis (CCA). It will help you to understand what techniques they are using to earn links, what is their linking structure, which kind of content they are using and which content works well. This will give clear information of time, effort, and resource requirement for your campaign.
Competitor Analysis Resources:
Week 5: Backlink Audit
After the Penguin update backlink audit became the compulsory part for every SEO campaign. SEO strategy will work without back link audit. Find the overcoming of current linking structure. Find out how you can improve. Backlink audit also provide the clear picture about penguin vulnerability. Adjust your keywords according to current backlinks anchored text.
BackLink Audit Resources:
Week 6: Site Optimization Framework
With the help of above information prepare a framework of executable tasks for upcoming weeks. Include your team recommendations as well because they are the ones which actually execute task which are defined during this 6th week.
Site Optimization Framework Resources:
Note: Prepare yourself for upcoming more challenging weeks.
Week 7: Reputation Management and Branding Strategy
Prepare an executable line of action for branding and reputation management. Make a plan which runs reputation management and branding parallel because branding will minimize the bad reputation and increase the customer loyalty. Find USP (unique selling points) and use them for branding. Don’t for get to do RCS
Reputation Management & Branding Resource
Week 8: Link bait or Viral marketing Strategy
Find some ideas to create link bait and prepare a plan to make them viral. This week could be challenging because every client is different and required different attention. Do one extensive barnstorming session once a day during the week and come up with at-least one link baiting idea on each day.
Links bait Resources:
Awesome piece pretty big don’t read in a one-go http://www.distilled.net/linkbait-guide/
Week 9: Link Accusation Strategy:
With the help of research and ideas in week 7 – 8, develop a plan for link accusation. Find out some palaces which can be used to acquire target links along with targeted anchored text.
Link Accusation Resource:
http://www.linkbuildingbook.com/link-building-resources.html Nothing more required.
Note: Link bating and branding strategies required more cost and time estimated for them so clear this thing in research phase.
In third month you and your team is actually start working on strategy which had already been created in first two months. Do not start all things immediately this will ruin everything.
Note: Execution times vary from site to site. Time period giving below is only an assumption.
Week 10 – 12: On-page Optimization
Use your keyword research data which prepared in first week and start optimizing onsite content using those keywords, beware don’t over optimized it will create problem in long run.
Week 13 – 14: Implementation on Reputation Management
Start implementation on Reputation Management & Branding Strategies.
Week 15 – 16: Implementing Link Baiting
Start Implementing Link Baiting Strategies.
Week 17 – Ongoing: Start working on Link Accusation Strategies.
In week 17 start link accusation, this should be the ongoing process for upcoming weeks. Dedicate 1,2 days in every upcoming week to get new links.
Week 19 – 24:
In these two weeks you should be focused on link bating and branding which started in week 13. During this phase you test and retest your strategy. Make compulsory improvements. After completion of your targeted goals leave them for a while.
Week 25–26: Evaluate Link Accusation Campaign.
Test and Retest your linking strategy and make compulsory changes.
Week 27- 28: Evaluate Link Bating/ Viral Marketing Campaign.
Test the results of campaign which have been executed in month 6 – 7. Prepare a report for client that displays the result of campaign.
Week 29- 30: Review On-Page optimization
Do on-page optimization for new pages you have to review old pages and make compulsory changes if required.
Week 31: Traffic Analysis
Compare the traffic of first month of SEO campaign with the current month. Prepare a detail report and don’t forget to forward this report to client. This will help you in retaining your client.
Week 32: Celebration
In this week take your team out of office to incentivize their effort, celebrate the whole week. Relax yourself and get ready for another SEO project.
Note: As you can see there is nothing performed in first two months which increase the traffic. Client will be annoyed and will not stay for complete campaign so the best way to retain them is transparency make a habit or preparing a weekly report and include the task which have been performed and benefits of these tasks.
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